Kiss oil goodbye
Join the Electric Revolution and “Kiss oil goodbye”. Inspiring New Zealanders that their actions matter.
BEST AWARD WINNER
MY ROLE
I collaborated with content, brand, and development teams to redesign Mercury’s website, improving findability while bringing the “Kiss Oil Goodbye” campaign to life.
I led UX/UI design for the website transformation, while improving navigation and creating a more engaging digital experience.
WHAT I DID
UX strategy
Discovery
Prototyping
High-fidelity design
Design system
User testing
Stakeholder management
Handoffs & QA
TEAM
Designer
Content manager
Backend developer
Frontend developer x2
Tester
TYPE OF WORK
Large websites
Making Mercury easier to navigate while bringing its electrification story to life
Mercury's website was a key customer touchpoint, supporting everything from finding the right energy plan to understanding its sustainability initiatives. “The Kiss Oil Goodbye” campaign was an opportunity to revitalise the website while bringing Mercury's brand personality and electrification story to life.
KISS OIL GOODBYE
The “Kiss Oil Goodbye” electrification campaign was our chance to address this. I led the redesign of key pathways, simplifying navigation and introducing interactive storytelling to bring Mercury’s sustainability story to life. Animated content slices guided customers from the homepage into campaign narratives, while still ensuring quick access to core tasks and information.
OUTCOMES
In just three months, we transformed the site from hard-to-navigate to engaging and intuitive. Interactive storytelling brought Mercury’s sustainability story to life, while Treejack testing showed a 19% improvement in findability. The campaign content also drove deeper engagement with Mercury’s electrification message — blending brand storytelling with measurable usability gains.
