Friendly design professional with 10+ years experience specialising in design systems, best practices and digital transformations.
My last four-ish years with Genesis Energy, I've been crafting and guiding products from research to reality. My focus being customer, value and mentorship — sharing knowledge and expertise. Diversity, sharing often, and being humble are vital.
Testimonials
“Bradley possesses a rare ability to seamlessly merge design and functionality. His keen eye for aesthetics is truly second to none, consistently producing designs that not only meet but exceed expectations. Bradley's visual design skills set him apart as a remarkable talent.”
SUZY HINDT
UX Chapter Lead at Genesis Energy
“One of Bradley's standout qualities is his commitment to mentorship. He is always eager to share his wealth of knowledge and expertise with aspiring designers, providing guidance and support whenever he can. When it comes to Figma and design principles, Bradley is undeniably the go-to person and I would call him the 'auto-layout guru.' Passionate about creating user-friendly and visually appealing interfaces, Bradley's work reflects a perfect blend of functionality and style.”
Agnes Marek
Product Designer at Genesis Energy
Motivators
DESIGN DIRECTION
Guiding and collaborating with my team, aligning design choices with strategic goals and user needs.
CUSTOMER EMPATHY
Ensuring customer needs and experiences are top-of-mind throughout the design process.
DESIGN AT SCALE
Designing to seamlessly adapt and maintain functionality across various screen sizes and diverse contexts.
EVOLVING PRACTICES
Always fine-tuning processes, templates and staying updated with new technologies for an effective team. Just trying to stay relevant!
DIGITAL TRANSFORMATION
Revamping print brands and outdated digital products into flexible, future-focused digital solutions.
My process
DISCOVER & DEEFINE
Gather and understand business goals and target audience. Define scope and what success looks like.
VISUAL DESIGN
High-fidelity design scenarios that apply brand, guidelines and design system to capture the final look and feel.
DEVELOPER HANDOFF
Work closely with developers, providing detail needed before stories are sized. QA often during implementation!
PROTOTYPING
Interactive prototypes to simulate interactions and flow so we check feasibility and test for improvements.
USER FLOWS
In-depth user flows to visualise a holistic view of the customer's journey.
DESIGN STSTEM
Create new components and instances while providing comprehensive design system documentation for reference and updates.
USABILITY TESTING
Create new components and instances while providing comprehensive documentation within the design system.
FEEDBACK SESSIONS
Weekly scheduled meet-ups with fellow creatives to brainstorm and refine designs and flows.
POST LAUNCH
Gather feedback post launch. Find improvements and iterate.
