Online join.
All the energy, all the time. No matter a customers energy needs, ranging from the Energy EV plan to Business sign-ups (NZ’s first) Genesis has got you covered.
CLIENT
MY ROLE
PLATFORM
VISIT
Design lead
Genesis Energy
Web
CORE TEAM (8)
Product owner
Business analyst
Content manager
Copy writer
Full-stack developer x2
Tester
Designer
CORE RESPONSIBILITIES
Discovery
Concepting
High-fidelity design
Design system
Stakeholder presentations
Prototypes
User tests
Handoffs and quality assurance
Leading rituals
FUTURE FOCUSED
My first project with Genesis, ‘online Join’, marked the beginning of a new UX chapter with big goals. Recognising a great opportunity, we used it as a starting point to establish our new design system for our various digital products going forward.
A NEW MINDSET
This approach within an ever-changing energy market, has brought considerable benefits to all of Genesis' digital offerings. Not only has it helped start our journey to create with efficiency and consistency, it has also positively impacted our teams at large with smoother development hand-offs and more streamlined refinement sessions, energising team efficiency.
This approach has played a crucial role in reshaping the overall design mindset within the digital space.
Out with the old
In with the new
User testing gained us a bunch of insights and a confident way forward:
Make selectable elements obvious
Success relies heavily on the address input UX
Plans are presented early—significant impact on user engagement
Preference for one-question-at-a-time
Strong product branding for clear distinction
Side-by-side comparison of products to boost confidence
People want to see rates pricing
Conditional forms to combat sticking
THE POWER OF SCALABLE DESIGN
Over time, we’ve seamlessly layered in significant features, such as the EV plan—which requires registering your EV, online join for small businesses—NZ’s first in the energy sector, and the shift from prompt payment discounts to stackable discounts, to name a few.
BREAKING COMPLEXITY
We pioneered the market by enabling customers to sign up their small businesses, a groundbreaking initiative in New Zealand. This introduced considerable complexity and branching, but through meticulous prototyping and in-depth user-flows, we were able to plan work and brake-up work with clarity.
